Beverage giant, Pernod Ricard was looking to address a problem they have every year with one of its premium brands, Malibu Rum: keep interest and excitement from fading over the dreary winter months.

Given the direction of “Sim City on a beach”, we created Beach Club — a simulation strategy game where the goal is to become the Ultimate Beach Manager. To become the Ultimate Beach Manager, the player is tasked with building an activity-filled beach where NPCs (Non-Player Characters) can frequent and enjoy.

From story and game conception to design to development, we crafted an experience that was fun, addictive, and helped promote Malibu Rum recipes and brand recognition in a way that subtle and seamless.

Malibu stakeholders were given access to a custom admin tool that allowed them to view realtime stats on registered users, returning users, user level progress, average and total play time as well as players currently ‘on the beach’ (actively playing).

One of the most played games on YTV.com in support of YTV’s treasure hunting reality show, Cache Craze. Relish worked with 9 Story Entertainment to create a companion game based on the show that would allow viewers to experience some of the fun.

The game features several fun and challenging activities wrapped up into one exciting online adventure. Players navigate a virtual map with challenging terrain running to reach unlocked checkpoints. Each checkpoint features a minigame challenge—based on the challenges seen in the show—that players need to overcome in the hopes of finding a geocache. Players collect all 4 caches and use them to solve the final challenge to win the Amazeball trophy and weekly digital prizes!

Since its initial release in March of 2013, Cache Craze received an upgrade to support the second season and has steadily held the #2 spot on YTV.com, bested only by Knickknack—another Relish project.

Nascar wanted to bring the race to their most passionate of fans, no matter where they were, or when they were watching. Working closely with our longtime, San Francisco-based partner, Tractor — and sports entertainment innovators,  Sportvision — we developed an Adobe Max award-winning online experience where fans could follow their favourite drivers to watch their every move recreated in full 3D, available online, and anytime.

To help support the launch of Some Assembly Required—a new children’s TV show on YTV—Relish worked with Thunderbird to conceive, design, and build a fun and casual game.

Knickknack is a physics-based puzzle game that challenges players to help keep the Knickknack Toy Factory operating smoothly by successfully completing 40+ challenges like negotiating crates to their delivery platform and even assembling robots. Along the way they’ll encounter levers, pulleys, springs, batteries, and bombs! The game carefully leveraged the tone and personality of the show, staying true to the concept while creating a standalone story of its own…and not revealing any spoilers!

Knickknack is playable online at YTV.com as well as available for phone and tablet in the Apple App and Google Play stores.

Shortly after its initial launch, the web version of Knickknack began shattering records for game plays, page views, etc. ultimately overtaking another Relish project, Cache Craze, for top spot as the most popular game on YTV.com!

Hubbell Power Systems is one of the largest manufacturers and distributors of infrastructure technologies in North America—with a catalog of products for cities big and small. We created Hubbellville, a fully 3D experience created in Unity, to demonstrate how many of Hubbell’s key technologies were used daily to help keep cities humming, all across America.

The Incredible Tales of Weirdwood Manor is a unique interactive storytelling experience, written and developed by our sister company, All Play, No Work — a team of writers, game designers, and developers with a shared passion for great stories.

At its heart, Weirdwood is about story. It’s a novel, and is meant to be read. The artwork, puzzles, and subtle animations help bring that story to life, but are ultimately there to enhance what is being read, not to distract from it. It’s an experience unlike anything else we’ve seen out there. A novel – not a “storybook” – but still, much more alive than your traditional paperback. We call it a “Living Novel”. It seemed the best way to describe this new approach to storytelling!

We hope our stories and tools inspire kids to explore their imagination and write their own stories.